THU, OCTOBER 28, 2021 • S2 E12 • 24 MIN 53 SEC

How To Hack Humans with Seth Erickson

My Guest is Seth Erickson. Seth uses storytelling as a way of helping businesses, specifically startups. Here cognizes many Startups excel at building their tech and ideas but fall short when communicating their value to the world. Stats say 90% of startups fail. Seth’s vision is to reduce that dished art ending number by at least 10%. Enter Seth, who teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as...well...humans—storytelling. Seth believes these entrepreneurs will prove their value to investors and the marketplace easier with his techniques. He has seen first and how incorporating storytelling can make a presentation and products and out and become memorable to investors and customers alike. Check out the first chapter of his Book: How to Hack Humans. Storytelling for Startups here: Linked In - Instagram - @originalsetherickson Website – Credits: Smart money intro Traveler remix by Wildlight Voice: Eva Hernandez Podcast interview music background Bumbling by Pictures of Floating World



Raise the Bar Smart Money


THU, OCTOBER 28, 2021


24 MIN 53 SEC